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portada A Practical Introduction to Mixed Methods for Business and Management (in English)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
136
Format
Hardcover
ISBN13
9781526462480
Edition No.
1
Categories

A Practical Introduction to Mixed Methods for Business and Management (in English)

Pat Bazeley (Author) · Sage Publications Ltd · Hardcover

A Practical Introduction to Mixed Methods for Business and Management (in English) - Pat Bazeley

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Synopsis "A Practical Introduction to Mixed Methods for Business and Management (in English)"

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.

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