Advertising and Integrated Brand Promotion (in English)
Angeline Close Scheinbaum; Thomas O'guinn; Richard J. Semenik
Advertising and Integrated Brand Promotion (in English)
Angeline Close Scheinbaum; Thomas O'guinn; Richard J. Semenik (Author) · Cengage Learning · Paperback
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Angeline Close Scheinbaum; Thomas O'guinn; Richard J. Semenik
Un libro vanguardista en branding y marketing enfocado en la estrategia de la sociedad digital y móvil de hoy. Cuyos nuevos contenidos abordan los cambios de la industria, como los cambios provocados por la pandemia en el comportamiento del consumidor, el comercio electrónico, el marketing, la industria de los influencers, etc.
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