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Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (Routledge Library Editions: Advertising) (in English)
Schudson Michael (Author)
·
Routledge
· Paperback
Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (Routledge Library Editions: Advertising) (in English) - Schudson Michael
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Synopsis "Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (Routledge Library Editions: Advertising) (in English)"
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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