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portada Archetypes in Branding: A Toolkit for Creatives and Strategists (in English)
Type
Physical Book
Publisher
Author
Year
2012
Language
English
Pages
128
Format
Tapa dura con espiral
ISBN
1440308187
ISBN13
9781440308185
Categories

Archetypes in Branding: A Toolkit for Creatives and Strategists (in English)

Margaret Hartwell And Joshua C. Chen (Author) · How Books · Tapa dura con espiral

Archetypes in Branding: A Toolkit for Creatives and Strategists (in English) - Margaret Hartwell And Joshua C. Chen

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Synopsis "Archetypes in Branding: A Toolkit for Creatives and Strategists (in English)"

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers Forge relationships with the myriad stakeholders that affect your business Empower your team to access their creativity and innovate with integrity Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

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