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Be Unique or Be Ignored: The CEO's Guide to Branding (in English)
Marc H. Rudov
(Author)
·
MHR Enterprises
· Paperback
Be Unique or Be Ignored: The CEO's Guide to Branding (in English) - Rudov, Marc H.
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Synopsis "Be Unique or Be Ignored: The CEO's Guide to Branding (in English)"
Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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