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Beyond Discovery: Moving Academic Research to the Market (in English)
Jean E. Schelhorn
(Author)
·
Joan M. Herbers
(Author)
·
Oxford University Press, USA
· Paperback
Beyond Discovery: Moving Academic Research to the Market (in English) - Schelhorn, Jean E. ; Herbers, Joan M.
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Synopsis "Beyond Discovery: Moving Academic Research to the Market (in English)"
Academic discoveries account for some of the most successful products in the marketplace, from pharmaceutical blockbusters like Lyrica(R) to household names like GatoradeTM. Yet few researchers understand the process of technology transfer or the various pathways for commercialization availableto them. Beyond Discovery is the ultimate guide for researchers interested in moving their inventions from the laboratory to the marketplace. Focusing particularly on scientists and engineers, this volume demystifies the process of commercialization by offering clarity on key complex topics, includingtechnology transfer, intellectual property, and the uneven landscape for inventors of different genders and ethnicities. The authors describe how academics must adapt their thinking and provide numerous best practices for advancing through this unfamiliar and demanding terrain, with profiles ofcurrent scientists and engineers to illustrate how academic inventions have translated to commercial success. Beyond Discovery also offers realistic recommendations to academic institutions for engaging their researchers in the commercialization enterprise. Comprehensive and pragmatic, Beyond Discovery illustrates how commercialization can deepen the impact of academic research and offers seasoned advice for each step in the technology transfer process.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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