Share
Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice (in English)
Brennan, Linda ; Parker, Lukas ; Kubacki, Krzysztof (Author)
·
World Scientific Publishing Company
· Hardcover
Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice (in English) - Brennan, Linda ; Parker, Lukas ; Kubacki, Krzysztof
$ 121.26
$ 128.00
You save: $ 6.74
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, June 11 and
Wednesday, June 12.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice (in English)"
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.