Name: Brand Failures: The Truth About the 100 Biggest Branding Mistakes of all Time (in English)
Price: 23.09 USD
Availability: InStock
Author: Matt Haig
ISBN: 9780749462994

Type

Physical Book

Author

Matt Haig

Publisher

Kogan Page

Year

2011

Language

English

Pages

256

Format

Paperback

Dimensions

21.6 x 13.9 x 1.4 cm

Weight

0.32 kg.

ISBN13

9780749462994

Edition No.

0002

Synopsis "Brand Failures: The Truth About the 100 Biggest Branding Mistakes of all Time (in English)"

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

Matt Haig

(Author)

View Author's Page

Estudió Filología Inglesa e Historia en la Universidad de Hull. Es autor de cinco novelas, entre ellas Los Radley, ganadora del ALA Alex Award en Estados Unidos, y Los humanos; ambas han recibido el apoyo unánime de la crítica y son un éxito de ventas. También ha escrito literatura infantil y juvenil. Su obra ha sido traducida a más de treinta idiomas.

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