Share
Brand Is Destiny: The Ultimate Bottom Line (in English)
Marc H. Rudov
(Author)
·
MHR Enterprises
· Paperback
Brand Is Destiny: The Ultimate Bottom Line (in English) - Rudov, Marc H.
$ 17.47
$ 24.95
You save: $ 7.49
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, May 06 and
Tuesday, May 07.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Brand Is Destiny: The Ultimate Bottom Line (in English)"
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money Millennials are bad for business. Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.