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Brand Management (in English)
Pollák, Frantisek ; Markovic, Peter (Author)
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Intechopen
· Hardcover
Brand Management (in English) - Pollák, Frantisek ; Markovic, Peter
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Synopsis "Brand Management (in English)"
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and "living" the brand.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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