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Branding as Communication (Visual Communication) (in English)
Susan B. Barnes
(Author)
·
Peter Lang Us
· Hardcover
Branding as Communication (Visual Communication) (in English) - Barnes, Susan B.
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Synopsis "Branding as Communication (Visual Communication) (in English)"
Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.Providing a comprehensive overview of the branding process - from the creation of brands to analysis of their messages - readers will begin to understand the communicative impact of branding.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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