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Brandvantage: A 12-Week Master Plan for Brand Leadership and Beyond (in English)
Trupti Bhandari
(Author)
·
Ebury Press
· Paperback
Brandvantage: A 12-Week Master Plan for Brand Leadership and Beyond (in English) - Bhandari, Trupti
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Synopsis "Brandvantage: A 12-Week Master Plan for Brand Leadership and Beyond (in English)"
Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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