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Build What Matters: Delivering key Outcomes With Vision-Led Product Management (in English)
Ben Foster; Rajesh Nerlikar (Author)
·
Lioncrest Publishing
· Paperback
Build What Matters: Delivering key Outcomes With Vision-Led Product Management (in English) - Ben Foster; Rajesh Nerlikar
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Synopsis "Build What Matters: Delivering key Outcomes With Vision-Led Product Management (in English)"
Rapid iteration, A/B testing, and growth hacking—these buzzwords have everyone’s attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer’s definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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