Synopsis "Business and Professional Writing: A Basic Guide (in English)"
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout. Business and Professional Writing instructor site resources include PowerPoint lectures, suggested assignments, grading rubrics, and lesson plans, and suggested lecture notes. KEY FEATURES: Very concise-points are made as briefly and directly as possible Tone is friendly and encouraging rather than formal or academic Strong coverage of marketing and promotional writing: brochures, social media, and news releases are covered along with other kinds of workplace writing Readable layout, with many concrete examples, instructive images, and helpful tips throughout
