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Business Planning: Enterprise 02.09
Patrick Forsyth
(Author)
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Capstone
· Paperback
Business Planning: Enterprise 02.09 - Forsyth, Patrick
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Synopsis "Business Planning: Enterprise 02.09"
Fast track route to rock-solid business plans Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met. Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler Includes a glossary of key concepts and a comprehensive resources guide
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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