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changing the world is the only fit work for a grown man (in English)
Steve Harrison
(Author)
·
Adworld Press
· Paperback
changing the world is the only fit work for a grown man (in English) - Harrison, Steve
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Synopsis "changing the world is the only fit work for a grown man (in English)"
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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