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portada Chinese and Western Business Cultures: A Comparison and Contrast (Freiberger Beitrage zur Interkulturellen und Wirtschaftskommunikation: A Forum for General and Intercultural Business Communication) (in English)
Type
Physical Book
Publisher
Year
2005
Language
English
Pages
168
Format
Paperback
ISBN13
9783631536803
Edition No.
1
Categories

Chinese and Western Business Cultures: A Comparison and Contrast (Freiberger Beitrage zur Interkulturellen und Wirtschaftskommunikation: A Forum for General and Intercultural Business Communication) (in English)

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Synopsis "Chinese and Western Business Cultures: A Comparison and Contrast (Freiberger Beitrage zur Interkulturellen und Wirtschaftskommunikation: A Forum for General and Intercultural Business Communication) (in English)"

The series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. This second volume focuses on China in an intercultural business context. Due to China's growing importance in today's world, it is imperative to obtain some insights into Chinese culture in order to begin to understand Chinese business practices. By examining the issue from a Western and a Chinese perspective, a more comprehensive view becomes possible. What appears baffling to Western managers may become understandable after a comparison with and contrast to the Chinese perspective. This is what this volume accomplishes: Shed light on misperceived aspects of intercultural business encounters.

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The binding of this edition is Paperback.

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