Share
Compassion, Inc. - how Corporate America Blurs the Line Between What we Buy, who we Are, and Those we Help (in English)
Mara Einstein (Author)
·
University Of California Press
· Hardcover
Compassion, Inc. - how Corporate America Blurs the Line Between What we Buy, who we Are, and Those we Help (in English) - Mara Einstein
$ 35.83
$ 48.63
You save: $ 12.80
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, May 06 and
Tuesday, May 07.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Compassion, Inc. - how Corporate America Blurs the Line Between What we Buy, who we Are, and Those we Help (in English)"
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.