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Conducting Focus Groups for Business and Management Students (in English)
Caroline J. Oates
(Author)
·
Panayiota J. Alevizou
(Author)
·
Sage Publications Ltd
· Paperback
Conducting Focus Groups for Business and Management Students (in English) - Oates, Caroline J. ; Alevizou, Panayiota J.
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Origin: United Kingdom
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Synopsis "Conducting Focus Groups for Business and Management Students (in English)"
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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