Share
Corporate Magazines of the United States (in English)
Sam Riley (Author)
·
Greenwood
· Hardcover
Corporate Magazines of the United States (in English) - Sam Riley
$ 57.46
$ 71.82
You save: $ 14.36
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, July 02 and
Thursday, July 04.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Corporate Magazines of the United States (in English)"
This reference book profiles corporate magazines, those sponsored by and produced for a single business firm. Some of these periodicals are internal, aimed at the company's own employees and retirees. Others are mainly external and are directed at a broader audience of stockholders, customers, and readers outside the corporation's immediate family. Still others have a dual role, and target both internal and external audiences. Some of these magazines are quite old--the oldest profiled here dates from 1865. Some have enormous circulations, the largest having reached nearly 12 million bimonthly, though they rarely produce circulation revenue. This is the first book to fully consider this genre of magazine publishing. Journalism and communication scholars examine a representative sample of 52 of these magazines in individual descriptive essays, each with appended publishing history and information sources. Bibliographic information is necessarily limited. Entries are arranged alphabetically and each entry appears in additional appendixes which classify the profiled magazine by founding date and geographic location. An end-of-volume appendix provides brief data on 232 additional magazines.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.