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Creating Value With Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics) (in English)
Peter C. Verhoef; Edwin Kooge; Natasha Walk; Jaap E. Wieringa (Author)
·
Routledge
· Paperback
Creating Value With Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics) (in English) - Peter C. Verhoef; Edwin Kooge; Natasha Walk; Jaap E. Wieringa
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