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portada Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape (in English)
Type
Physical Book
Language
Inglés
Pages
242
Format
Paperback
Dimensions
27.9 x 21.6 x 1.7 cm
Weight
0.76 kg.
ISBN13
9781665754903

Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape (in English)

Lynn Phillips (Author) · Mel Hughes (Author) · Stanton Sloane (Author) · Archway Publishing · Paperback

Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape (in English) - Phillips, Lynn ; Hughes, Mel ; Sloane, Stanton

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Synopsis "Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape (in English)"

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher. They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.

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The book is written in English.
The binding of this edition is Paperback.

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