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Designing for Growth: A Design Thinking Tool kit for Managers (Columbia Business School Publishing) (in English)
Jeanne Liedtka
(Author)
·
Tim Ogilvie
(Author)
·
Columbia Business School Publishing
· Hardcover
Designing for Growth: A Design Thinking Tool kit for Managers (Columbia Business School Publishing) (in English) - Jeanne Liedtka; Tim Ogilvie
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Synopsis "Designing for Growth: A Design Thinking Tool kit for Managers (Columbia Business School Publishing) (in English)"
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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