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Economics and Corporate Strategy Paperback (in English)
C. J. Sutton
(Author)
·
Cambridge University Press
· Paperback
Economics and Corporate Strategy Paperback (in English) - Sutton, C. J.
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Synopsis "Economics and Corporate Strategy Paperback (in English)"
This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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