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Einfluss von Retailer Brands auf das Image von Private Label Brands: Eine Experimentelle Analyse im Online-Fashionhandel (Innovatives Markenmanagement) (in German)
Eike Jonas Abraham (Author)
·
Springer Gabler
· Paperback
Einfluss von Retailer Brands auf das Image von Private Label Brands: Eine Experimentelle Analyse im Online-Fashionhandel (Innovatives Markenmanagement) (in German) - Eike Jonas Abraham
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