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portada El Consumidor Turístico
Type
Physical Book
Author
Publisher
Year
2002
Language
Spanish
Pages
208
Format
Paperback
ISBN
8473562976
ISBN13
9788473562973
Edition No.
1
Categories

El Consumidor Turístico

Luis de Borja Solé (Author) · Esic Editorial · Paperback

El Consumidor Turístico - Luis De Borja Solé,Ramón Bosch Camprubí,Josep Andreu Casanovas Pla

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, June 26 and Wednesday, July 10.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, June 24 and Monday, July 08.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "El Consumidor Turístico"

En este libro, el autor pretende describir de una forma clara y sencilla, a la vez que rigurosa y científica, los mecanismos que influyen en la decisión de compra del consumidor turístico, dirigiéndose tanto a los empresarios y directivos de las empresas turísticas para ayudarles en su toma de decisiones, como a los estudiosos del turismo como actividad económica y social.- La actividad turística.- El producto turístico.- El consumidor turístico: las influencias del entorno.- El consumidor turístico: las influencias personales.- Las actitudes del consumidor turístico.- Estrategias de marketing para productos turísticos

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The book is written in Español.

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The binding of this edition is Paperback.

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