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portada Emerging Markets: Strategies for Competing in the Global Value Chain (in English)
Type
Physical Book
Author
Publisher
Language
English
Pages
272
Format
Hardcover
Dimensions
24.4 x 17.0 x 1.6 cm
Weight
0.64 kg.
ISBN13
9781398695788
Categories

Emerging Markets: Strategies for Competing in the Global Value Chain (in English)

Robert Grosse (Author) · Kogan Page · Hardcover

Emerging Markets: Strategies for Competing in the Global Value Chain (in English) - Grosse, Robert

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Synopsis "Emerging Markets: Strategies for Competing in the Global Value Chain (in English)"

The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits. Packed with in-depth case studies of multinationals from both sides of emerging markets, including: Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA; Emerging Markets is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available. Online supporting resources include lecture slides that align with each chapter.

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