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portada From Awareness to Commitment in Public Health Campaigns: The Awareness Myth (in English)
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
152
Format
Hardcover
ISBN13
9781498533294
Categories

From Awareness to Commitment in Public Health Campaigns: The Awareness Myth (in English)

Myleea D. Hill; Marceline Thompson-Hayes (Author) · Lexington Books · Hardcover

From Awareness to Commitment in Public Health Campaigns: The Awareness Myth (in English) - Myleea D. Hill; Marceline Thompson-Hayes

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Synopsis "From Awareness to Commitment in Public Health Campaigns: The Awareness Myth (in English)"

Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).

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