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From Knowledge to Intelligence (in English)
Helen Rothberg
(Author)
·
G. Scott Erickson
(Author)
·
Routledge
· Hardcover
From Knowledge to Intelligence (in English) - Rothberg, Helen ; Erickson, G. Scott
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Origin: United Kingdom
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Synopsis "From Knowledge to Intelligence (in English)"
In the New Economy, intelligence will be essential for firms to gain competitive advantage--not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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