Share
generating breakthrough new product ideas (in English)
Robert G. Cooper
(Author)
·
Scott J. Edgett
(Author)
·
Product Development Institute Inc.
· Paperback
generating breakthrough new product ideas (in English) - Edgett, Scott J. ; Cooper, Robert G.
$ 27.59
$ 34.95
You save: $ 7.36
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Thursday, May 16 and
Friday, May 17.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
$ 25.29
$ 42.16
You save: $ 16.86
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: Chile
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, May 23 and
Monday, June 03.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "generating breakthrough new product ideas (in English)"
Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
