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Grow the Pie: How Great Companies Deliver Both Purpose and Profit (in English)
Alex Edmans
(Author)
·
Cambridge University Press
· Hardcover
Grow the Pie: How Great Companies Deliver Both Purpose and Profit (in English) - Edmans, Alex
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Synopsis "Grow the Pie: How Great Companies Deliver Both Purpose and Profit (in English)"
A Financial Times Book of the Year 2020! What is a responsible business? Common wisdom is that it's one that sacrifices profit for social outcomes. But while it's crucial for companies to serve society, they also have a duty to generate profit for investors - savers, retirees, and pension funds. Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex Edmans shows that it's not an either-or choice - companies can create both profit and social value. The most successful companies don't target profit directly, but are driven by purpose - the desire to serve a societal need and contribute to human betterment. The book explains how to embed purpose into practice so that it's more than just a mission statement, and discusses the critical role of working collaboratively with a company's investors, employees, and customers. Rigorous research also uncovers surprising results on how executive pay, shareholder activism, and share buybacks can be used for the common good.
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The book is written in English.
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The binding of this edition is Hardcover.
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