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Hack The Buyer Brain (in English)
Kenda MacDonald
(Author)
·
Kenda MacDonald
· Paperback
Hack The Buyer Brain (in English) - MacDonald, Kenda
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Synopsis "Hack The Buyer Brain (in English)"
Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits.Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all?Simple: humans have evolved to survive, not buy - and most marketing doesn't take human behaviour into consideration.Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys.Kenda Macdonald isn't just any marketer: her background in forensic psychology gives her a unique insight into how the buyer's brain works. She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers. She breaks down the latest neuroscience so you can: Find and attract perfect customers and keep them interested.Create a seamless buying process, so people don't just buy your products and services, they do it with a massive grin on thier faces.Wow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one).Get ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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