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How to Run a Successful Design Business: The New Professional Practice (in English)
Preddy, Shan (Author)
·
Routledge
· Hardcover
How to Run a Successful Design Business: The New Professional Practice (in English) - Preddy, Shan
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Origin: United Kingdom
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Synopsis "How to Run a Successful Design Business: The New Professional Practice (in English)"
The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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