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portada If Then: How Simulmatics Corporation Invented the Future (in English)
Type
Physical Book
Year
2021
Language
Inglés
Pages
432
Format
Paperback
Dimensions
20.9 x 14.1 x 2.6 cm
Weight
0.34 kg.
ISBN13
9781324091127

If Then: How Simulmatics Corporation Invented the Future (in English)

Jill Lepore (Author) · Liveright Publishing Corporation · Paperback

If Then: How Simulmatics Corporation Invented the Future (in English) - Lepore, Jill

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Synopsis "If Then: How Simulmatics Corporation Invented the Future (in English)"

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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