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Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage (in English)
Douglas B. Laney (Author)
·
Routledge
· Hardcover
Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage (in English) - Douglas B. Laney
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Synopsis "Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage (in English)"
The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. One of CIO Magazine's top five "must read" books of the year, Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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