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Intangible Assets (Oxford Management Readers) (in English)
Hand, John R.m.,Lev, Baruch (Author)
·
Oxford University Press
· Hardcover
Intangible Assets (Oxford Management Readers) (in English) - Hand, John R.M.,Lev, Baruch
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Synopsis "Intangible Assets (Oxford Management Readers) (in English)"
Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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