Share
Japanese Global Strategy: Overseas Operations and Global Marketing (in English)
Katsuo Yamazaki (Author)
·
Palgrave Macmillan
· Hardcover
Japanese Global Strategy: Overseas Operations and Global Marketing (in English) - Katsuo Yamazaki
$ 170.52
$ 179.99
You save: $ 9.47
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, April 30 and
Thursday, May 02.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Japanese Global Strategy: Overseas Operations and Global Marketing (in English)"
This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Answer:
All books in our catalog are Original.
Answer:
The book is written in English.
Answer:
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
