Name: Jazz Sells: Music, Marketing, and Meaning (Transnational Studies in Jazz) (in English)
Price: 53.96 USD
Availability: InStock
Author: Mark Laver
ISBN: 9781138018761

portada Jazz Sells: Music, Marketing, and Meaning (Transnational Studies in Jazz) (in English)

Type

Physical Book

Publisher

Routledge

Author

Mark Laver

Year

2015

Language

English

Pages

262

Format

Paperback

ISBN13

9781138018761

Edition No.

Synopsis "Jazz Sells: Music, Marketing, and Meaning (Transnational Studies in Jazz) (in English)"

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

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Jazz Sells: Music, Marketing, and Meaning (Transnational Studies in Jazz) (in English) - Mark Laver

Synopsis "Jazz Sells: Music, Marketing, and Meaning (Transnational Studies in Jazz) (in English)"

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