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Key Concepts in Marketing (in English)
Jim Blythe
(Author)
·
Sage Publications Ltd
· Paperback
Key Concepts in Marketing (in English) - Blythe, Jim
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Origin: United Kingdom
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Synopsis "Key Concepts in Marketing (in English)"
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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