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portada La Gestión Profesional del Merchandising
Type
Physical Book
Year
2017
Language
Spanish
Pages
242
Format
Paperback
ISBN13
9788491169970
Edition No.
1

La Gestión Profesional del Merchandising

Gloria Jiménez Marín (Author) · Oberta Uoc Publishing · Paperback

La Gestión Profesional del Merchandising - Gloria Jimenez-Marin

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  • Condition: New
Origin: Spain (Import costs included in the price)
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Synopsis "La Gestión Profesional del Merchandising"

Entendemos por merchandising la parte del marketing que persigue aumentar la rentabilidad en el punto de venta (físico o virtual), presentando el producto, servicio o marca en las mejores condiciones posibles para que el potencial comprador lo perciba, de manera consciente o inconsciente. Se trata, al fin y al cabo, de vender más y mejor; conseguir la mayor eficacia (y eficiencia) posible a la hora de vender.

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All books in our catalog are Original.
The book is written in Español.
The binding of this edition is Paperback.

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