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Launching new Products (in English)
John Westman (Author)
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Business Expert Press
· Paperback
Launching new Products (in English) - John Westman
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Synopsis "Launching new Products (in English)"
The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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