Lecciones de Liderazgo Creativo. Lecciones Aprendidas Como CEO de Walt Disney Co Mpany Por 15 Años / The Ride of a Lifetime = The Ride of a Lifetime - Iger, Robert
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Lecciones de Liderazgo Creativo. Lecciones Aprendidas Como CEO de Walt Disney Co Mpany Por 15 Años / The Ride of a Lifetime = The Ride of a Lifetime
Iger, Robert
Synopsis "Lecciones de Liderazgo Creativo. Lecciones Aprendidas Como CEO de Walt Disney Co Mpany Por 15 Años / The Ride of a Lifetime = The Ride of a Lifetime"
El CEO de Disney comparte las ideas y los valores que le han permitido transformar una empresa mágica. Robert Iger, CEO de The Walt Disney Company, comparte en este libro la visión que le ha permitido reinventar una de las empresas más populares del mundo e inspirar a las personas que dentro de ésta permiten hacer realidad la magia y los sueños de niños y adultos. Iger se incorporó a Disney en un momento difícil. Los cambios tecnológicos acelerados y la competencia más intensa que nunca habían minado la moral de la empresa. «Sabía que nada ganaríamos discutiendo sobre el pasado , escribe Iger. «Lo único que importaba era el futuro, y tenía una idea clara de la dirección que debía tomar Disney . Su visión tenía tres pilares: 1) Crear contenido de mayor calidad. 2) Abrazar y adoptar la tecnología en lugar de luchar contra ella. y 3) Convertir a Disney en una marca más fuerte en los mercados internacionales. Doce años después, Disney es la mayor y la más respetada compañía de medios del mundo, y cuenta entre sus empresas con Pixar, marvel, Lucasfilm y 21st Century Fox. y su valor es casi cinco veces mayor que cuando Iger, reconocido como uno de los CEO más innovadores y exitosos de nuestro tiempo, se hizo cargo de ella. ENGLISH DESCRIPTION #1 NEW YORK TIMES BESTSELLER - A grand vision defined: The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life. Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger--think global--and turn Disney into a stronger brand in international markets. Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including: - Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. - Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. - Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. - Fairness. Treat people decently, with empathy, and be accessible to them. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology. "The ideas in this book strike me as universal" Iger writes. "Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives."
Customers reviews
Bolivar Franco CortazarWednesday, August 26, 2020
Verified Purchase
Nada mejor como saber directo de las palabras del CEO de la empresa mas relevante de este siglo como la hizo grande.
El libro no me entregó nuevas herramientas de liderazgo (la cual era mi expectativa), sin embargo como el titulo dice, se enfoca como potenciar el desarrollo creativo en tu empresa. Ejemplos desde Pixar, Marvel, Fox y obviamente LucasFilm..
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Valeria Carolina MontecucoTuesday, September 01, 2020
Verified Purchase
El libro espectacular y el envío en el mismo día igual! Todo excelente!
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Gabriel BarreraSunday, April 25, 2021
Verified Purchase
Excelente libro para quienes buscan inspiración para su desarrollo laboral. Recomendado.
