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Luxury Strategy in Action (in English)
Hoffmann, J. ; Coste-Manière, I. (Author)
·
Palgrave MacMillan
· Paperback
Luxury Strategy in Action (in English) - Hoffmann, J. ; Coste-Manière, I.
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Synopsis "Luxury Strategy in Action (in English)"
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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