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portada Making Money, Making Music: History and Core Concepts (in English)
Type
Physical Book
Publisher
Author
Year
2016
Language
English
Pages
304
Format
Paperback
ISBN13
9780520292598
Categories

Making Money, Making Music: History and Core Concepts (in English)

David Bruenger (Author) · University Of California Press · Paperback

Making Money, Making Music: History and Core Concepts (in English) - David Bruenger

Physical Book

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Synopsis "Making Money, Making Music: History and Core Concepts (in English)"

Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.

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