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Managing Global Strategy: Developing an Effective Strategy in International Business (in English)
William H. A. Johnson (Author)
·
Routledge
· Paperback
Managing Global Strategy: Developing an Effective Strategy in International Business (in English) - William H. A. Johnson
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Synopsis "Managing Global Strategy: Developing an Effective Strategy in International Business (in English)"
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: • Internal and external environmental analyses; • Cross-cultural communication; • Structural considerations; • Leadership and motivation; • Foreign market entry, mergers, alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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