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Managing Global Strategy (in English)
William H. A. Johnson (Author)
·
Routledge
· Hardcover
Managing Global Strategy (in English) - William H. A. Johnson
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Synopsis "Managing Global Strategy (in English)"
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: - Internal and external environmental analyses;- Cross-cultural communication;- Structural considerations;- Leadership and motivation;- Foreign market entry, mergers, alliances and acquisitions.Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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