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Managing Marketing Information (Rle Marketing) (in English)
Piercy Nigel (Author)
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Routledge Chapman Hall
· Paperback
Managing Marketing Information (Rle Marketing) (in English) - Piercy Nigel
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Synopsis "Managing Marketing Information (Rle Marketing) (in English)"
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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