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Market Research in Action (in English)
Michael Roe
(Author)
·
Cengage Learning
· Paperback
Market Research in Action (in English) - Roe, Michael
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Origin: United Kingdom
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Synopsis "Market Research in Action (in English)"
Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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