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Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences (in English)
Alan Fyall
(Author)
·
Patrick Legohérel
(Author)
·
Isabelle Frochot
(Author)
·
Routledge
· Paperback
Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences (in English) - Fyall, Alan ; Legohérel, Patrick ; Frochot, Isabelle
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Synopsis "Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences (in English)"
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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