Name: Markets From Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing (Stanford Business Books (Hardcover)) (in English)
Price: 70.00 USD
Availability: InStock
Author: Patricia H. Thornton
ISBN: 9780804740210

portada Markets From Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing (Stanford Business Books (Hardcover)) (in English)

Type

Physical Book

Publisher

Stanford Business Books

Author

Patricia H. Thornton

Year

2004

Language

English

Pages

240

Format

Hardcover

Weight

0.90

ISBN

0804740216

ISBN13

9780804740210

Edition No.

Synopsis "Markets From Culture: Institutional Logics and Organizational Decisions in Higher Education Publishing (Stanford Business Books (Hardcover)) (in English)"

Institutional logics, the underlying governing principles of societal sectors, strongly influence organizational decision making. Any shift in institutional logics results in a similar shift in attention to alternative problems and solutions and in new determinants for executive decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how executives concentrate on certain market characteristics to the exclusion of others. Analyzing both qualitative and quantitative data from the 1950s to the 1990s, the author shows how higher education publishing moved from a culture of independent domestic publishers focused on creating markets for books based on personal, relational networks to a culture of international conglomerates that create markets from corporate hierarchies. This book offers broader lessons beyond publishing―its theory is applicable to explaining institutional changes in organizational leadership, strategy, and structure occurring in all professional services industries.